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In the largest roll out of MFPs in the Indian market, HP launched three new
series of multifunctional printers in India, which are designed to provide
flexible and high-speed print capacity at a low cost of operation. The company
also unveiled the new Edgeline Technology, which will help customers not only
cut costs but will also streamline their supplies management and optimize device
utilization
Elaborating on the need for the new technology, Kelly Tan, VP-Enterprise/Specialty
Printing, Imaging and Printing Group, HP APAC said, “We have been developing
the new technology for the last four to five years. And the new technology will
leverage on our inkjet experience. The idea is to provide customers color
capabilities at the price of monochrome.”
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| (L to R) Samir Shah, Kelly Tan and Punnet
Chadha of HP |
Unveiling its new market strategy, HP also said that they are working on
strengthening their channel partners in the upcountry segment. Elaborating about
the channel plans Punnet Chadha, Country Manager-Commerical Sales, Imaging and
Printing Group, HP India said, “For the new product category we are looking at
including highly focused channel partners. We are in fact looking at expanding
more in the upcountry segment. Also our interaction with our partners this time
would be more focused and investment from our side will be huge. We are looking
at not only providing them with products but also educating them about how the
new technology can make a difference in various spheres and also doing extensive
training with them.”
Talking about the segments that HP is targeting with its new product line Tan
said, “We are looking at targeting enterprise customers and also large and
mid-sized SMB's.” Adding further Chadha said, “While the enterprise
customers will be largely engaged directly for the SMB's we would go through
our channel partners.”
“Our products would consolidate the varied requirements of enterprises and
functions like printing, copying, scanning and digitally sending the documents
would be possible by a single printing machine. This way, work would be done
faster at an economical price,” Tan added.
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