BenQ, is on a retail expansion mode. The company plans to open 50 IT Zones in the next one year. BenQ IT Zone is an effort from the company to promote its channel partners. Aspiring and performing key select partners are upgraded to open IT Zones and with the help of promotions, display areas and other programs, the effort would be to help increase the partners sales turnover and also add to his profitability.
According to the company, cities like New Delhi have not only seen an increase in the use of BenQ LCD monitors and other IT products but also an increase in the need for diversified applications of these LCD monitors like touch-screen, movie-watching, TV, wall mounting and unique design.
BenQ IT Zone offers the customers an opportunity to experience the technology and applications of LCD monitors. In addition, customers will also get a chance to experience and enjoy other high-end technologies such as fast response time, AMA, Senseye and TV tuner applications. BenQ IT Zone aids the customer in making a choice.

Speaking at the opening, Robert Dung, MD, BenQ India Middle-East, Africa said, “Channel partners are the face of our company as they deal directly with our customers and resellers so they have to be well versed with the latest technology and its various applications. This will enable them to increase their profit margin which means growth for him and for the brand as well.”

DQW NEWS BUREAU

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