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Retail is in the news again. Chennai city witnessed the opening of two more
new specialized retail showrooms in the last one-month. While
importer-cum-distributor Cyber Space Abacus opened their retail store focused on
gaming last month, software reseller Veeras Infotek inaugurated their second
retail showroom for laptops and gadgets in Anna Nagar about a week back. And
these retail stores are done with significant investments, said company
officials.
“We have spent more than Rs 40 lakh in our retail showroom and built it in
DIY (do it yourself) model. DIY is a very popular concept, especially among
gamers in western countries, where people walk in to showrooms and build systems
on their own, according to their requirements and taste. We are now bringing
this concept to India,” said G Vinod, Director-Sales and Marketing, Cyber
Space Abacus Pvt Ltd.
The company has created a special corner inside the showroom for gaming
enthusiasts, where it has made available high-end demo systems for gaming
lovers. “This experience zone would be a first-of-its-kind in the city where
people can try latest high-end games such as Quake 4, Far Cry, Prey and more. We
offer true high-end systems, starting from Rs 50,000 to Rs 6 lakh, for gamers,”
claimed Vinod. For common users, Cyber Space offers PCs starting from Rs 18,000
onwards. It also offers components of all brands, besides peripherals.
Similarly, Veeras Infotek's new showroom in Anna Nagar is a multi-branded
store. The company showcases products from various leading vendors here, such as
HP, Toshiba, Lenovo, Sony, Acer, Samsung, Creative, iMation and Microsoft, among
others. “Our major focus here is on desktops, laptops and Microsoft Xbox. As
per the demographic study we have carried out, Anna Nagar showroom has more
potential for entry-level laptops, while our Besant Nagar store sells more
high-end notebooks. We want to have a showroom in every potential pocket of
Chennai, creating a pan-city focus,” said Sudarsan Ranganathan, CEO, Veeras
Infotek.
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