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DQC NEWS BUREAU
AFL, one of the leading express and logistics brand in India, has announced
its tie-up with Cartridge World, a leader in printer cartridge refilling
segment. AFL will be the master franchisee for India, Sri Lanka, Bangladesh,
Nepal, Bhutan and The Maldives. The tie-up will introduce the unique
cartridge-refilling concept through 'Cartridge World' stores to consumers
and businesses, for the first time in these countries, starting with India.
With 1500 stores spanning 40 countries, Cartridge World is the largest
retailer for the recycling and refilling of ink and toner cartridges in the
world.
The Cartridge World store is a one-stop-shop for all printer needs. It offers
the following services: Inkjet cartridge refill, remanufacturing of laser
cartridges, eree cartridge care education.
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| Cyrus Guzder, Chairman and
MD, AFL |
It also offers products such as OEM inkjet cartridges, OEM laser cartridges,
copier cartridges, fax supplies, high quality specialty paper and compatibles.
Announcing the tie-up, Cyrus Guzder, Chairman and MD, AFL said, “We are
pleased to be the partner to Cartridge World, one of the world's fastest
growing franchise brand and introduce it in the Indian sub-continent. We believe
that the Cartridge World franchise is a great opportunity for those Indian
entrepreneurs who would like to be a part of the booming retail industry.”
Expressing his happiness, Mike Fuller, CEO - Franchise Development,
Cartridge World said, “We are delighted to be here through our partnership
with AFL and be a part of India's growth story.”
Explaining the growth plan for India, Naveen Rakhecha, CEO, Cartridge World
India said, “The ink and toner cartridge market size in India is estimated to
be over $300 million and is growing at a rate of over 20 percent. Currently, the
Indian consumer has little or no choice between high priced OEM cartridges and
the cheaper but inferior quality compatibles available. There is a distinct need
for 'OEM quality - affordable price' option. With its world-class technology
and quality of products and service, Cartridge World definitely addresses this
need gap. Added to this, our 100 percent guarantee ensures that our customers
are fully satisfied.”
“We plan to launch the first Cartridge World store in this quarter and will
expand the brand by appointing franchisees across the Indian sub-continent. Our
target is to have over 20 Cartridge World stores in the first year of our
operation and establish 250 stores by 2010. We would emerge as the number one
franchise of choice in this region”
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