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CYBERMEDIA NEWS
Sage India announced a CRM SalesLogix solution for advertising sales
professionals at TV channels, newspapers and magazines. Developed on the Sage
CRM SalesLogix platform, is available as a plug and play module. This can also
be configured or customized further to address any unique requirements of Media
Company. Thomas Abraham, MD, Sage India, said, “ Sage India is targeting the
fast growing segment of media companies with this unique offering in sales force
automation. Advertising Sales teams can now extend the standard functionality of
Sage CRM SalesLogix to the specific needs that exist among media companies.”
“We are constantly evaluating vertical solutions of relevance to the Indian
market as a way of accelerating market penetration in the Sales Force Automation
and CRM space. We will continue to launch more vertical offerings to maintain
our leadership position in the CRM space,” he added. Commenting on the Sage
CRM SalesLogix for Media offering, Amandeep Singh, director, FirsteService, said
“ We have been researching this segment for a while now and have built up
significant domain expertise. We will be making this add-on solution available
on a per user as well as on a turnkey basis. This solution is available
presently on client server architecture with remote access facility.” The
solution assists in customer profiling, media budget planning, proposal
generation, sales target management.
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