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Sage CRM solution for media companies
 

 

 
Friday, August 25, 2006

 

CYBERMEDIA NEWS

Sage India announced a CRM SalesLogix solution for advertising sales professionals at TV channels, newspapers and magazines. Developed on the Sage CRM SalesLogix platform, is available as a plug and play module. This can also be configured or customized further to address any unique requirements of Media Company. Thomas Abraham, MD, Sage India, said, “ Sage India is targeting the fast growing segment of media companies with this unique offering in sales force automation. Advertising Sales teams can now extend the standard functionality of Sage CRM SalesLogix to the specific needs that exist among media companies.”

“We are constantly evaluating vertical solutions of relevance to the Indian market as a way of accelerating market penetration in the Sales Force Automation and CRM space. We will continue to launch more vertical offerings to maintain our leadership position in the CRM space,” he added. Commenting on the Sage CRM SalesLogix for Media offering, Amandeep Singh, director, FirsteService, said “ We have been researching this segment for a while now and have built up significant domain expertise. We will be making this add-on solution available on a per user as well as on a turnkey basis. This solution is available presently on client server architecture with remote access facility.” The solution assists in customer profiling, media budget planning, proposal generation, sales target management.

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