NELSON JOHNY
“We have named year 2006 as the Year of Networking for Rashi Peripherals,” said Rajesh Goenka, Divisional Head, Rashi Peripherals. According to Goenka, the company is ready to move out of the fragmented networking market and become a significant player in the networking space by the end of this year. “In the next six months we want to be in the number three position as a networking solutions provider,” he said.

Rashi is currently distributor for two networking principals- Compex and Netgear. Very soon it is hoping to add a third one with which it can address the high-end networking market.

RAJESH GOENKA: Networking revenue to become a signification part of Rashi's turnover

According to Goenka, the growth in the networking is a huge market that is currently being addressed by two giants and many fragmented players. “In the last few years, Compex and Netgear have reached good positions in this fragmented market. Rashi's networking business grew from 2.5 percent to 7.5 percent in the last three years. On an average this is a growth of about 10 percent.”

With added focus on this segment, networking business is sure to contribute a significant share in the overall revenue of Rashi. Elaborating on its move to scale up networking business, Goenka explained, “Rashi has always been a value-added distributor. By increasing focus on networking business we are ensuring that we will play the role of a value added distributor very well. Besides, there is a huge opportunity in the field of wireless networking, which we are ready to address.”

Stressing on their focus for the wireless business, Goenka added, “Eventually the demand for wireless networking will overshoot wired networking and it will be a 70:30 ratio.”

To make its networking dream successful Rashi is now grooming its channel partners through the VAR program by providing 100 percent committed support, commercial benefits and mystery benefits.

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