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New Delhi-based distributor, Third Wave Exim is planning to make a foray into
the retail business shortly. This move is in tangent with its endeavor to
popularize Panasonic laptops, which it distributes.
So far, Third Wave Exim was targeting certain niche segments only for these
machines. These included the government, defense, oil and gas, power industry,
manufacturers, shop floor workers and other segments where a laptop had to work
under harsh environments. But now, it wants to take this product mainstream for
those customers who might want to consider using it in their corporate
environment.
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| VIJAY SETH: Plans to
sign up two multi-brand outlets in New Delhi and Mumbai each and one each
in Bangalore, Pune and Ahmedabad |
The retail shops that Third Wave Exim will partner with will be multi-brand
outlets. It is in talks with a few and plans to sign up two outlets in New Delhi
and Mumbai each, one in Bangalore, Pune and Ahmedabad. Gauging the success of
this initiative and the return on investment, the company will then sign on more
retail outlets in other regions as well.
Vijay Seth, Director, Third Wave Exim said, “We have already set aside the
funding for this effort. We will also appoint a person in each of these outlets
to promote our brand and products.”
Currently, the distributor markets Pana-sonic laptops though a channel
network of 11 partners. Each of these premium players has their own network of
authorized partners affiliated to them.
The distributor has been concentrating on the northern and western market,
but will now enter the southern market within a few weeks. It will move into the
eastern market as well in the next four months.
VINITA BHATIA Page(s) 1
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