Microsoft Entertainment and Devices Division opened its first Xbox 360 Lounge in India in Mumbai. The Xbox 360 Lounge is powered with the best-of-breed games on Xbox 360 console. This lounge will enable gamers to experience Xbox 360 ahead of its formal launch in India scheduled later this year, in the pre-Diwali season.

Located at the Adlabs Theatre at Wadala, the high-tech facility is spread over an area of 800 square feet. The lounge includes experience zones housing Xbox 360 consoles loaded with games and high-definition Samsung LCD television sets.

Elaborating on the Xbox 360 Lounge inauguration, Mitch Koch, Corporate VP-Global Retail Sales and Marketing Group, Microsoft Entertainment and Devices Division said, "The Xbox 360 has met with tremendous response from various genres of gamers across the world and is fast emerging to be the hub of digital entertainment. In India, judging by the huge customer demand and anticipation around the launch, we are confident that the product will be a definite sell-out. In this context, by setting up the Xbox 360 Lounges we seek to provide gamers an opportunity to test-drive the exhilarating games on Xbox 360 before they finally get their own Xbox 360 console which will be available later this year."

"The Xbox 360 games console in India won't hit the store shelves until the pre-Diwali season this year, but the Xbox Lounge in Mumbai will be the one place where gamers can already walk in and get an early taste of next-generation gaming with the Xbox 360, in the comfort of a chic lounge setting," added Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India. Tushar Dhingra, COO, Adlabs Cinemas said, "We at Adlabs cinemas want to bring more value to our patrons. During the time designated for entertainment we want to offer them more and more unique options.

DQC NEWS BUREAU

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