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In order to provide a push to India's ongoing quest for a
sustainable PC at Rs 10,000, Taipei-based VIA Technologies is trying to
revitalize this space. As part of this initiative, it will identify more
partners who can work towards this, as well as strengthening its sales
operations in the Indian region.
"There have been many sub-Rs 10k PCs being launched in
the Indian market including the HCL initiative where we also have partnered with
them. But unfortunately, similar sub-Rs 10k PC initiatives have not taken off so
well. We are in the process of revitalizing this whole space and very soon would
have our presence in different geographies in the country," informed
Richard Brown, VP-Corporate Marketing Division, VIA Technologies.
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| RICHARD BROWN:
Engaging 30 SIs to make affordable PCs for the masses |
Aiming to make sure that this PC is available at an
affordable cost on a sustainable basis, the company is looking forward to
working closely with regional players and system integrators in the Indian
region. "We are already working with 20 to 30 system integrators in India
and we are engaged in different activities with them," Brown added.
Commenting on the status of sub-Rs 10k PC segment in the
Indian region, he said that proper thought needs to be given to identify
specific partners in order to offer this sub-10k PC to the end-customer.
"We have to put a lot of thought towards identifying the right set of
partners for selling these affordable PCs."
He notes that there are three very critical aspects that will
decide the success of this segment. One is related to final systems integration
of these products, than there is service and the other is related to logistics
or distribution of these systems. Of course, if there are small systems, the
overall cost of transportation will go down considerably. So VIA is looking
carefully at all these aspects to develop this ecosystem in the favor of end
customer," he explained.
At present, the company has its innovation center in Mumbai, which was opened
in January 2006. "We have a team of professionals in this center working on
products and solutions aimed for the global markets," he added.
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