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AnyTime, Asia Pacific's leading Video-on-Demand channel (VoD), has signed a
five-year distribution agreement with India's largest broadband provider,
India On Line Broadband Ltd (IOL). Four million homes in Mumbai and Delhi will
have access to AnyTime VoD movie channel and interactive games channels by March
2007.
The AnyTime VoD movie channel will be the exclusive provider of Hollywood VoD
programs and will form the cornerstone of the MTNL-IOL and BSNL-IOL IPTV
platforms, supported by BSNL respectively.
The AnyTime channel is expected to go live in December this year, making a
wide range of Hollywood blockbusters-both new releases and library titles.
Besides that interactive games would be available on-demand. It will introduce a
new level of choice, control and convenience in entertainment in India.
“This is an unprecedented deal for IPTV in the region,” said Craig
Zimbulis, CEO, AnyTime. “On-demand delivery of video content is set to boom in
India, this is a country that clearly has a huge appetite for next generation
services. IOL, MTNL, BSNL and AnyTime by working together will be able to offer
Indian viewers an entirely new way to enjoy and consume Hollywood entertainment.”
Zimbulis added, “Singapore's transparent media regulatory framework and
its abundant supply of skilled industry professionals have given AnyTime a great
home and assisted AnyTime in realising our Asia Pacific growth plans and
ambitions.”
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