Building on the extraordinary success of the D70 and D70s, Nikon introduced the new D80 digital SLR camera. This is a high performance camera that incorporates Nikon's latest digital and photographic technologies and offers advanced features as well as automated operations to satisfy any photographer with the passion to create beautiful photographs and preserve special moments. With a new 10.2 effective megapixel DX Format CCD image sensor and an exclusive high-resolution color processing engine inherited from Nikon's latest professional digital SLR cameras, the D80 can render images with incredible resolution, sharp detail and vibrant color that is unmatched in this class of cameras. And it can shoot these images fast, at a speed of up to three frames per second, for up to 100 consecutive shots (in JPEG normal mode), ensuring that the camera's always ready for the next fleeting moment.

The D80 works with the efficiency and grace of a fine-tuned instrument, powering up in only 0.18 seconds and capturing a picture with an imperceptible shutter lag time of just 80 milliseconds (0.08 seconds). A new 11-area auto- focus system detects focus with superb precision and can even track a moving subject across the frame, shifting focus instantly and automatically to any of the 11 auto-focus points that detect the subject. 

The D80's large, bright 0.94x viewfinder affords a remarkable view not found in many digital SLRs, making critical composition easier and more pleasing. The camera's rechargeable battery can last up to 2,700 shots on a single charge, while also providing a real-time Fuel Gauge of the percentage of charge remaining in the battery at all times. And like all Nikon digital SLR cameras, the D80 feels solid and substantial while being both compact and comfortable. But more experienced photo enthusiasts will admire the D80 most for its bevy of creative controls and features that make photography with the camera so much more enjoyable and rewarding. Its new optimize image menu, for instance, offers complete control over the look and feel of your pictures, allowing you to boost saturation and create pictures with vivid color, or shoot black-and- white pictures with a choice of four filtration effects, or even create your own custom look that expresses personal style and creativity. 

Other creative tools include an all-new image Retouch menu for in-camera image editing, built-in i-TTL flash control with the ability to control up to two remote groups of Speedlights, as well as over 32 Custom settings to customize several attributes of the camera's performance." The Nikon D70 and D70s cameras proved to be extraordinarily successful due to the excellent value they offered to passionate photo enthusiasts when each was introduced. They offered an ideal balance of features, performance, innovation and price, making them appealing to a very broad range of photographers. With the introduction of the D80, Nikon is significantly raising the bar for a camera in this class," said Edward Fasano, general manager for Marketing, SLR Systems Products at Nikon Inc. "By bringing high- end features and technologies inherited from our professional line of cameras to the passionate photo enthusiast, while making the camera simpler and more enjoyable to use, we believe the D80 will represent the 'sweet spot' for anyone looking for a new level of digital SLR camera performance and value. Paired with the new 7.5x 18-135mm f/3.5-5.6G

AF-S IF-ED DX Zoom-Nikkor lens, the D80's performance and versatility becomes even more compelling for consumers," he added.

The D80 will be available beginning September 2006.

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