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What new products were launched by ECS during Computex 2009?
We launched our Black Series motherboards, both for Intel and AMD. The
Intel P55 chipset-based Black Series motherboard, ECS P55H-A, is designed to
deliver Intel's first mainstream performance platform supporting the
revolutionary Nehalem architecture. On the other hand, leveraging the power of
AMD 785G and SB710 chipsets, Micro ATX Black Series motherboard, ECS A785GM-M,
provides unbelievable performance and great energy efficiency for users. Besides
this there have been few motherboards made especially for the slim PCs in 1, 3
and 9 liter range.
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| Krane Cheng
National Sales Manager, ECS |
| Cheng accepts that it is
difficult to push high-end products in India. However, he plans to increase
the sales through aggressive channel engagement programs |
How important is the Indian market for ECS?
Indian market for ECS is very important as the PC penetration in the country is
increasing on a regular basis. Now, ECS is the largest shipper of motherboards
in the Indian market; we ship nearly 80,000 motherboards every month. We also
see India as a very big market for OEMs. Our OEM business in India is strong as
compared to our channel business, as we entered the market very late. We want to
increase the percentage of our channel business in India.
Our product portfolio is huge and we have appointed SES to distribute the
entire range.
Will you look at having more distributors in place in order to increase
your channel share and stave off competition?
With such a huge product range, anyone would love to have more than one
distributor in a country like India. But our experience in the past with two
distributors has made us change our strategy. There were several issues in
pricing, and the two distributors would compete amongst themselves, which was
adversely impacting sales.
For any distributor, engaging with channels is a major task and they must be
strong enough to promote the products among the channels. We feel that SES is
doing that perfectly. We are open to other options, but currently we have
decided to stick to a one distributor policy.
There are lots of innovations in the motherboard field. However, the Indian
market is still accepting only entry-level motherboards. With ECS putting so
much of effort into R&D what is your reaction to this trend?
80 percent of the motherboards sold in India are entry-level motherboards and
the mainstream or performer segment still remains largely uncovered by any
vendor here. The fact is that there is no awareness among end-users and we still
have a huge role to play in this space. On the other hand, the distributors and
channels also should be interested in positioning the high-end products to
customers. Sadly this doesn't happen here, as they are more worried about
making profits. We have good high-end products and we want to increase that
share. Hence, we would be targeting the enthusiasts and performers segment and
would increase the sales of both high-end and entry level products overall by 20
percent.
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| Thin CPUs with ECS motherboard |
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| Esther Teng, Regional Marketing
Manager- Global Channel Marekting Department, ECS explaining the features of
ECS motherboards during Computex 2009 in Taipei |
The Indian market is full of players in the motherboard segment. What is
the edge you have over your competitors?
Every market is full of competition. We have an edge over competitors in
terms of technology and product strength. We are the most cost-efficient vendors
in the industry and have very good purchasing power. Besides that, the most
important thing for any manufacture is to have a proper supply chain in place
and we have ensured this. Our supply chain ensures that there is never a price
or product shortage at any point of time. Above all, we have very good relations
with all major processor manufacturers like Intel, AMD and Nvidia, and a very
good customer base to support us. Page(s) 1
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