How different are your products as compared to others?
PenDrive's tagline 'Rewriting the Rules' clearly states that everything is possible and there are no rules in our creations. PenSkinz, the most innovative accessory from PenDrive launched in 2005 remains to be a highly demanded accessory. Our ability to custom-make Skinz into different shapes and colors enable PenDrive to position itself uniquely from competitors. Our latest product, PenDrive Lipz, with a mechanism that's similar to a lipstick is a very good example that shows PenDrive believes that dreams and imagination are the gateway to new inventions.

Julian Tay Sales Director, PenDrive

PenDrive sees a lot of potential in the Indian market. the company plans to engage with IT distributors and solution partners to penetrate the market deeper

What kind of channel partners would you like to be associated with in India?
The consumers are increasing in India and the demand for Flash products is becoming stronger with each passing day, and this is creating a lot of room for our growth. In this digital era, everyone intends to have more than one storage device. Furthermore, the rapid growth of smartphone and digital camera is another main factor that attracts PenDrive to move towards the Indian market. To successfully penetrate in the market here, we will engage with local channel distributors and solution providers. With their full support, contacts, experience, specialization, and the scale of operation, we believe PenDrive will be able to build-up a strong brand image in the minds of Indian consumers and hence increase its sales volume.

How do you see the market for your products?
Flash products are a very competitive and challenging business, as they are price-sensitive. In PenDrive, we always try to think differently and emphasize on the value of consumers. We practise to deliver more value-added features and services to consumers without incurring any extra cost on the products and services.

Do you have any plans to get into DRAM or SSD space?
We do have plans to get into the DRAM and SSD space. We will introduce these products in our product portfolio very soon. We foresee that these new products will become popular and widely used although the price is higher than the ordinary storage devices.

What are some of PenDrive's upcoming launches?
We have just launched our external HDD range called 'PenDrive Sense' and our wireless speakers called 'PenDrive Wireless Box'. Sense is bundled with 'Carry It Easy Plus', a comprehensive data protection and backup software.

On the other hand, one can place the sound box up to 25m from the handy transmitter and experience the noise-free digital transmission. Also, one can easily add additional Wireless SoundBox loudspeakers and enjoy the full stereo sound in other rooms too. With the supplied line-in cable, one can also use the versatile Wireless SoundBox loudspeaker as a stand-alone stereo amplifier for their MP3 players. The next target market for PenDrive is Russia and South America.

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