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10 years ago, I was part of a group of greenhorns who had joined CyberMedia
India to start a new publication called DQ Channels India. Most of us had some
journalism experience but were absolutely clueless about what channels meant.
Some were even unsure what they were supposed to be doing in their new job
roles.
But we were young and had the proverbial fire in the belly to learn about
this intriguing 'channel' and what made this community go. We learned on the
fly, making mistakes, charting success, but always keeping the partners as the
core axis point of our publication.
Over time, we realized that the channel community was undergoing a subtle
transformation and a new breed of partners were evolving-the solution providers.
These were the folks, we believed, who would become an important cornerstone in
the IT business.
With this realization we changed our publication's focus, tagline image,
design and even its name. We dropped 'India' from the brand name to become just
'DQ Channels' and kept our tagline-Solutions for Solution Providers-in the
crosshair of our eyesight.
Today, five years later, it is nice to see competition catching up and
increasing their focus on solution providers, which is a vindication of the fact
that we made the right move, years ago, when we started catering to the needs of
this select community within the channel.
Over the years, we tried many new things to reflect the changing times and
needs of our readers.
But, there were times when we did stumble and we humbly put up with the
criticism with a resolve to better ourselves. We have always tried to be
accessible to our readers, ask for their feedback and implemented their
suggestions.
This is one of the few reasons why we have managed to reach this important
milestone of completing 10 years of serving the channel community. It would not
have been possible without the support of you, my dear reader, and I thank each
and every one of you for having shared this journey with us.
A heartfelt thank you to all of you for making us the success we are today.
Vinita Bhatia
vinitavs@cybermedia.co.in Page(s) 1
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