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Aryan Technologies and Telecommunications started as a sub-distributor for HP
peripherals in May 1999. A couple of years later, it added TVSE to its kitty as
well as HP entry-level PCs in 2002.
But GD Bhargava, CEO of this company, decided to test the waters by servicing
non-IT products. Aryan became the authorized service provider for LG CDMA phones
in the northern region in 2002.
And this move turned out to be a good one for the company as it grossed
revenues of Rs 20 crore in 2003-04, an increase of 15% over the previous fiscal.
Says Bharat Bhushan, Director, Aryan Technologies and Telecommunications,
"Today, services is already contributing 10% to Aryan’s overall
revenues." Bharat would like to see it touch 25% in the next two years.
Bhargava expects the company to grow by 25% to 30% this fiscal and the primary
driver for the growth would be services.
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| (L
to R) Bharat Bhushan and GD Bhargava |
| Moving
on to fresher pastures after building up on services |
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The duo want to move aggressively into mobile phone servicing, as they feels
that IT and telecom are inter-related sectors. "When LG offered to become
their service partner for CDMA phones in the northern region, we were unsure
whether this was a good idea. But as time passed we realized that after-sales
support business is much more in CDMA phones than in GSM," Bharat mentions.
With the increase in business, Aryan has also increased its presence in the
country. Currently it has seven branches nationally with Delhi as the
headquarters.
MOVING ON TO INTEGRATION
While service will be the focus of the company for the current fiscal,
Bharat and Bhargava have not lost sight of other business opportunities. Systems
integration and networking are two areas that Aryan will venture into, once
services becomes its mainstay business.
| PROFILE |
ADDRESS:
205, Siddharth Building, 96, Nehru Place, New Delhi -
110019
TEL: 011-26293125
FAX: 011-26293127
EMAIL: aryantech@mantraonline.com |
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At a time, when most resellers are making a shift towards integration,
Bhargava believes that to succeed in this business, a partner has to have
technical expertise as well.
And this is precisely how he plans to make Aryan a force to reckon with in
the integration space. He intends to invest heavily in training this team on the
nuances of technology, so that they are equally at ease selling it to their
customers.
ATANU DAS Page(s) 1
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