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Established as one among the leading channel part ners in Andhra Pradesh, SV
Electronics is testimony to the grit and determination of its proprietor, M
Ventakeshwar Rao. Starting a company with just Rs 35,000 in 1984 and growing it
to Rs 40 crore in 2001 is no small feat. And his mettle was tested, when
revenues started declining in 2002.
But Ventakeshwar stuck to his policy of providing customers with quality
products at reasonable prices and a good post-sale support system. He also
decided to create core groups focusing on different business segments.
BORN INTO IT
Ventakeshwar started his business in 1984 by dealing in electronic components
and posted revenues worth Rs 3 lakh within three years. He soon realized that IT
promised to be the next big thing and started an IT division in 1991.
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| M
VENTAKESHWAR |
| Overcoming
obstacles to become a contender for the best IT player in Andhra
Pradesh |
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Soon after, he started VSL International - which imported Epson’s
mini-printers.
One of Ventakeshwar’s strengths is feeling the pulse of the market. He
realized that systems integration offered tremendous scope in Andhra Pradesh
(AP) and soon got into this business as well, with his own brand—Savvy.
GROWTH TRAJECTORY
Ventakeshwar’s vision for the future is clear. "We want to be #1 IT
player in AP within the next one year. For this we will continue expanding our
business in Southern India to reinforce our Savvy brand," he says.
Currently, the business is split between five locations in Hyderabad and one
in Vizag.
ALL IN THE FAMILY
Venkakeshwar’s four nephews take care of the day-to-day business, while he
concentrates on purchase, finance, service, big accounts and expansion plans.
| PROFILE |
ADDRESS:
SV Electronics Ltd, G23-37, East Block, Archana Arcade,
IT Complex, 10-3-189/190, St John’s Road, Secunderabad — 500
025. |
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TEL:
040-27821431/3/4 |
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FAX:
040-27821439 |
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E-MAIL:
sve@satyam.net.in |
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Besides service, the other USP of Ventakeshwar’s company is its strict
financial processes. He takes pride in the fact that SV Electronics does not
undercut or give discounts, irrespective of how lucrative it is. "Bottomline
growth is a must to survive and expand. And it can’t be compromised for
short-term gains," he said.
With such clear-cut policies and a strong service setup, SV Electronics is
all set to become a state-level contender for the best IT player. This is
Ventakeshwar’s dream, which he is sure of bringing to reality.
NANDITA SINGH CYBERMEDIA NEWS
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