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| Saurabh
Nagpal |
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When Delhi-based Saurabh Nagpal started Multilink Computers in September
2001, with just Rs 20,000, he already had a clear idea of what the company would
deal in. After having worked for different IT companies before taking this
initiative, he knew that only a clear focus would help him survive in this
competitive market.
"After working for a few years I thought of starting my own business. I
started a company called Anupam Networks in Guwahati. Then I shifted base and
started Multilink in New Delhi," Saurabh recalls.
Within a year, Multilink clocked a turnover of Rs 10 crore in 2002-03, up
from Rs 6 crore in 2001-02. Today, Multilink is one of the fastest growing
resellers in Delhi, willing to sell new products that are launched every now and
then.
PLAYING DIFFERENT
Delhi had no dearth of resellers when Multilink set up shop in 2001. Given
this situation, it was very important for Saurabh to be innovative to stand
apart from the crowd. "I realized it in the first year of operation that I
have to be different from the rest.I decided to go for all the latest
technology products and be the first to learn and sell them. And it
worked," Saurabh exults.
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| PROFILE |
| START-UP YEAR |
: |
2001 |
| ADDRESS |
: |
24, Second Floor,
Deepak Building, 13, Nehru Place, New Delhi-110019 |
| TEL |
: |
011-26474477, 26488877,
51617562 |
| FAX |
: |
011-51617563 |
| E-MAIL |
: |
multilink@vsnl.com
|
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Saurabh´s ambition is to reach the top in reselling business. Starting with
just one employee, the company today has 18 employees.
Though Saurabh now wants to open branches in other cities as well, he is
working out on the right strategy for different regions. According to him,
Multilink’s strategy to adopt latest technology products may not work in other
cities. Despite being aware of the risks involved, Saurabh is willing to take
the plunge. "This year we will open at least two branches as an
experiment," assures Saurabh.
30% of Multilink’s business comes from networking solutions and the
remaining is shared between imaging solutions, servicing and repairing. We will
continue to concentrate on networking and communication products, but will also
back them up with other products. This way, we will be on the safer side, if one
product segment is not doing well," Saurabh.
He will stick to his stratagem of adopting new technology products and
getting rid of older ones. In the coming fiscal, it plans to add more product
ranges and get a dynamic product mix.
The future appears bright for Multilink. "The recent duty cuts
announcement by the Government will surely help us grow more than our
expectations," says Saurabh. Despite this, Multilink has set a modest
target of Rs 12 crore for the next fiscal. This is because not all gambles pay
off and Saurabh would rather sets his sights on achievable targets, then scale
impossible summits.
ATANU KUMAR DAS Page(s) 1
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