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With an aim to bring innovative technology products to the business users,
Agile is trying to make a strong bond by building a partner network so that the
partners in tier-2 can depend on the tier-1 partners for their full-fledged
support
What are the products and solutions that your company offers?
We have new technology basically to facilitate the Agile methodology. There
is a huge amount of communication gap, in business usually, so we wanted to
bring world-class procedure technology to the business users so that they can
develop an application without depending upon anybody else and this will reduce
the time and cost.
What prompted Agile to take the channel route?
We want to grow on the expansible growth path and the only way is to
profile the technology much faster not only through sales channel but also
through multiple channels. For this one needs to have multiple partners and they
must be convinced about your technology and then profile the technology into the
marketplace. So we want to fire our own multiple cylinder rather than depending
on others. We would be recruiting our own channel partners not only in India but
for the rest of the globe also.
We are definitely seeking channel partners from other countries but primarily
we are looking to start with countries like the US, UK, South Africa, Middle
East, Thailand and Vietnam.
What kind of channel model are you looking at: are you targeting only the
solution providers or also the sub or regional distributors?
We are primarily looking at solution partners. Solution partners are the
guys who would take our technology to the end customers. They will build a
solution on our technology and give it to them. Yes, once we are ready with the
multiple readymade products of our technology, we are in the process of building
products for different verticals. We can build application for any verticals and
now we are in the process of identifying a set of partners who would develop our
readymade products for different verticals. We have identified partners for
entertainment vertical, government vertical, textile, logistics, and
hospitality. From our other product verticals we have ERP in the process. ERP
caters to the small and medium size of market. Rather than calling ERP we call
it Enterprise Collaborating System because typically in the HR and CRM these
kinds of modules do not work out for ERP. So we want to break the monotony and
want to call it as an enterprise collaborating system that could have modules,
which normally SMB customers do not go for. So we want to combine all these and
give them collaboration system.
Are there any specifications that you are looking for in a channel
partner?
We look at their reach, the kind of customer base they have and the
verticals they operate. We look at their resources, their capability of
architecting the solution and then delivering the solutions to the customers.
What kind of partner strength do you have in India?
Right now we have less than 10 partners. We are vigorously looking at
partners for the Indian continent as well as from the rest of the globe. The
more partners we have the better it is reaching out the customers and
proliferating the technology faster.
Any special schemes or plans for your partners?
We are looking at the partners who can bring in more partners and can take a
share of commission that the end partner is going to get out of this business.
So that is something that we launched very recently. We are trying to build a
partner ecosystem and partner network so that the partner in the second tier can
depend on the partners in the first tier for their support.
What is the roadmap of your product?
Any company that buys our technology does not require any other technology
for the rest of their life cycle and that is where we want to reach. We are
going to incorporate components like business analytics, business intelligence
and even the process analytics so that the product would be deployable for
computing environment. That is one of our vision, so that's why our tag line
says 'making IT really simple'.
Lipsha Das
lipshad@cybermedia.co.in Page(s) 1
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