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Home > THE DQCI SILVER CLUB 2008
 

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Godrej Case Study

Ingram Micro India : Numero Uno, Yet Again
 
Ingram Micro India held on to its undisputed position as the top distributor of the country this year as well. Its strategy was to focus on the enterprise segment and enhance its offerings, which helped it retain its hold in the listing
 

 
Wednesday, September 24, 2008

 

Focus on the enterprise business segment seems to have helped Ingram Micro India to forge a huge growth for itself in 2007-08. The company posted a turnover of an estimated Rs 8,620 crore last fiscal, up from Rs 6,068 crore in 2006-07.

The company witnessed a strong growth in its consumer PC and enterprise business. To beef up its enterprise offerings, it tied up with Netgear, Autodesk, Adobe, Business Objects, VMware, D-Link, Hitachi, NetApp, Tandberg Data, etc in the last year. Ingram also got into the Point of Sale business previous fiscal and tied up with Zebra Technologies for their thermal printers and Printronix as well as Wyse and Symbol.

The enterprise business brought in 20 percent to the company's overall turnover. Ironically, Ingram's consumer business saw the maximum 30 percent. What makes this growth unusual is the fact that the distribution house discontinued selling LG products that were a mainstay in this segment. At the same time, Ingram became the national distributor for Toshiba laptops, which balanced the loss of LG.

45 percent of the company's revenues came from its systems business, while components and peripherals brought in 18 and 16 percent, respectively. Software business chipped in another 14 percent. Ingram has always been viewed as a giant company, which does not have the pulse of the channel though. In a bid to get closer to partners, the company initiated vendor-specific training sessions for brands like Fortinet and Red Hat.

Highlights

  • Won Sun Outstanding Contribution in Storage Sales award and HP Supplies Wholesaler of the Year for 2007
  • Organized vendor specific channel education programs

Ingram won Sun's 'Outstanding Contribution in Storage Sales' award and HP's Supplies Wholesaler of the Year2007. It also bagged the Intel Best Distributor with maximum revenue as well as 'Best Distributor - EPSD (Intel Server)' for Q1 2007.

1

Profile

MD: K Jaishankar
Start-up year: 1996
Employees: 1,200
Collaborations: 3Com, Acer, Adobe, AMD, APC, Apple, Asus, BenQ, CA, Cisco, Citrix, Emerson, Epson, Gigabyte, HCL, Hitachi, HP, IBM, Intel, Iomega, Juniper, Lenovo, Microsoft,
Address: Gate 1A, Godrej Industries Complex, Pirojshanagar, Eastern Express Highway, Vikroli, Mumbai - 400079
Tel: 022-67960110
Website: www.ingrammicro.com

SILVER CLUB RANK (2006-07): 1

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