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For a Delhi-based distribution company, Transtek Infoways growth in the last
fiscal came in largely due to its new distribution tie-up for brands like
Kingston and Genius. With peripherals including pen drives and graphic cards
witnessing the maximum sales, the company registered a negative turnover of Rs
113 crore, down from Rs 120 crore in 2006-07.
Transtek distributes Kingston, Genius, Lacie, XFree and Fujitsu products.
Besides in the previous fiscal, the company was also appointed by MSI,
manufacturers of high-quality motherboards, graphic cards as one of its
distributor in India.
Other reasons that led to the company's growth were expansion in upcountry
locations. In order to improve its logistics, Transtek has already opened
branches in Jaipur and Coimbatore along with sales office in Lucknow.
This fiscal, the company will continue expanding in the B and C-class cities
like Ambala, Agra and Panipat in the North. South remained the top performing
region for Transtek this fiscal with about 35 percent of the business pouring
from the region. The contribution of Northern region was close to 28 percent
whereas West registered 22 percent revenue figures. East accounted for about 15
percent of the revenue share. Therefore, this fiscal the company will be aiming
at penetrating further in eastern cities including that of Guwahati.
Fiscal 2007-08 also witnessed the company expanding its presence in Rajasthan
by opening a new branch office in Jaipur. This new branch that caters to the
whole of Rajasthan majorly focuses on Genius products. Besides increasing its
channel partner network in Rajasthan. The company currently has 11 offices
spread across the country.
Having embarked in 2004, Transtek has come a long way and has successfully
carved a place for itself in the IT industry. The company has laid greater
emphasis on starting with limited range of products and thereby consolidating on
them. This strategy has helped the company in registering a reasonable growth
figure even as it is targeting 10-20 percent growth figure for the coming
fiscal.
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Highlights |
- Opened branches in Jaipur and Coimbatore
as well as a sales office in Lucknow
- Appointed national distributor for MSI
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Profile |
CEO: Rajeev Sood
Start-up year: 2004
Employees: 83
Collaborations: Kingston, Genius, Lacie, XFree and Fujitsu, MSI
Address: C33, Okhala Phase-1, New Delhi - 110020
Website: www.ttek.in
SILVER CLUB RANK (2006-07): 19 |
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