|
From a component distributor, Supertron Electronics has become East India's
largest distribution house. Posting a turnover of Rs 413 crore in agency
revenues alone, it beat the industry growth average to register a growth rate of
89 percent. The company earned another Rs 66 crore from the sale of its own
products sold under Supertron brand.
In 2007 it was appointed as the exclusive distributor of Buffalo for its
range of storage products. The company is already the national distributor of
Seagate data storage products. Recently, Supertron bagged an exclusive contract
to distribute Seagate's Maxtor Retail drives. Besides, it started distributing
various range of IBM servers. The company has also achieved considerable growth
through its national distribution of Transcend products.
Supertron has successfully established its own brand Supercomp nationally,
with special focus on the upcountry market. It also implemented a total online
ERP solution throughout India to enable faster decision making for business
processes. Supertron has also launched surveillance systems this year making a
new product addition to its basket. The company has added branches in Dehradun,
Chandigarh, Indore and Cochin, a new division has been opened in Bengaluru to
handle surveillance systems.
|
Highlights |
- Became exclusive distributor of Buffalo
for its storage products
- De-centralized service centers by making
three regional service centers in Delhi, Bengaluru and Ahmedabad with a
master center at Kolkata
|
The company has redefined its national support structure making it a new
revenue vertical for the company. Under the revised process as noted in the
previous year, the company has de-centralized the existing service centers by
making three RSC (Regional Service Centers) in Delhi, Bengaluru and Ahmedabad
apart from its Master Service Center (MSC) which is placed at its head quarter
in Kolkata.
|
11 |
 |
 |
|
Profile |
CEO: VK Bhandari
Start-up year: 1993
Employees: 311
Collaborations: Acer, Intel, LG, Microsoft, Seagate, Vintron,
Transcend, Buffalo, IBM
Address: Supertron House, 2, Cooper Lane, Kolkata - 700001
Tel: 33-22131221/25
Website: www.supertronindia.com
SILVER CLUB RANK (2006-07): 11 |
Page(s) 1
| 
