| 5.Iris Computers:Upcountry All The Way Aggressively expanding in the B and C-class cities held this national
level distributor in good stead. Coupled with its strategy to increase its
product line, Iris managed to get a good mindshare among the channel
Touching a turnover of Rs 572 crore, Iris Computers continued its presence in
the Silver Club for the last eight years. What helped it in this endeavor is the
expansion of its product line, increasing the number of its branches and
widening its channel base.
The major tools that helped Iris achieve this milestone were its
aggressiveness to expand across the country and provide maximum support to the
channel partners. It established its presence in 24 cities and now plans to take
it to 30 cities by the end of this year. The newly opened offices are in cities
like Jammu, Coimbatore, Guwahati, Surat and Madurai.
Iris gets 30 percent of its business from B and C-class cities and they are
also planning to add more branches to have better reach in these unexplored
regions. This will subsequently mean more number of partners to its existing
network of 1,400 partners.
Last year, it partnered with HCL Peripherals and Raritan. Iris is strong in
the northern part of the country that brings in 50 percent of its business. This
is followed by south that makes up for 28 percent of the total business.
Among the prominent orders is a business worth Rs 10 crore from a
Mumbai-based oil exploration company. Others include business from Kolkata-based
Techno India Group, Hyderabad's DQ Entertainment, Indian Railway Catering and
Tourism Corporate and Chennai-based Elcot. Iris also bagged major contracts from
Western Geco and TCS.
The company claimed that its flexibility is its major tool of growth besides
being accessible 24x7 to its channel. Buoyed by this feel good factor, it has
set the goal of
Rs 750 crore for the current fiscal for which it has carefully carved out the
business strategies.
|
 |
Profile
CEO: Sanjiv Krishen
Start-up year: 1996
Employees: 210
Collaborations: IBM, Lenovo, HP, BenQ, Acer,
HCL, Raritan
Address: A-155, Mahipalpur New Delhi -110037
Tel: 011-26782505
Website:
www.iriscomputers.net
|
HIGHLIGHTS
- Partnered with Raritan and HCL
- Opened five new branches in B and
C-class cities
|
|
SILVER CLUB RANK (2005-06): 7 |
Page(s) 1 2 3 4 5
| 
