| 25.Sogo Computers :Restructuring Time This distributor from the South integrated its retail, reselling and
leasing business last year into one entity while focusing on new tie-ups with
Samsung and LG
Clocking a turnover of close to Rs 100 crore for 2006-07, Sogo Computers did
not have much to rejoice during the year. Reason being a downslide of 33 percent
in its revenue over the previous fiscal.
One reason for this average growth was the company's decision to restructure
and integrate its three businesses-resale (computers and peripherals), retail
(IT and CE) and rentals including leasing and hire purchase.
As part of this strategy, the company also integrated its Iceware chain of
outlets while closing down non-performing units in Bangalore. It appointed
George Mathew as new management head for the retail arm.
While continuing its focus on retail in IT and CE, Sogo also forged new
tie-ups with Samsung and LG last year. Government, education, IT and ITeS
continued to be the growth verticals, while home, SMB and BFSI contributed
significantly to the revenues of the company. Reselling and system integration
added the much-needed fillip to the otherwise dismally performing retail
business during 2006-07.
Working with about 110 employees, Sogo saw a 200 percent increase in its
upcountry branches' turnover despite its overall negative growth. Having
integrated their business and streamlined it, the company now is banking on its
upcountry strengths, and plans to increase business by two fold in the next
fiscal. Since the branch offices did so well in the last fiscal, Sogo is
concentrating on furthering their business at the branch offices, which would
add to the company's overall growth next year.
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Profile
CEO: G Jaymuni Rao
Start-up year: 1993
Employees: 110
Collaborations: Asus, Acer, Mercury, Seagate,
IBM,
D-Link or Krypton, Samsung, LG, Compaq, HP
Address: D-1/1, Hayes Court, 11/9, Hayes Road,
Bangalore - 560025
Tel: 080-41430300-99
Website:
www.sogoindia.com
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HIGHLIGHTS
- Integration and restructuring of all its
three businesses
- Forged new tie-ups with Samsung and LG
while building on existing partnerships
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SILVER CLUB RANK (2005-06): 12 |
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