| 15.Data Care Corporation :Holding Fort Securely Shifting its focus from trading, the disti is now looking at value-added
distribution to cross the Rs 200 crore mark
Pune-based Data Care Corporation is said to be the city's largest
distributor, a claim that is currently uncontested, and looking at the company's
track record, one can see why. Last fiscal, the company posted revenue of Rs 140
crore, registering a profit of 11 percent over the previous fiscal's turnover of
Rs 125 crore.
Data Care recently started an after-sales support center in Pune, as well as
a warranty repair center. It now services laptops, printers and other IT
products. The company, which was earlier into trading, has now started offering
demonstrations to its customers, which signifies its shift into value-added
distribution. It also started offering greater and flexible credit as per the
requirement of its customers, which helped it sell to a larger network of
partners.
Last year, the company invested significantly to increase its manpower
strength. Its sales personnel stood at 225 in 2006-07 as compared to 150 at the
end of 2005-06.
The reason for Data Care Corporation's success lies in service, where it
gives importance to its customers' problems and doesn't wait for the
manufacturers to give replacements.
The other major reason for Data Care Corporation's success lies in the
virtual bank, which it offers its retailers, wherein it grants credit without
any interest or security. Retailers find it hard to obtain finance from banks so
Data Care grants liberal credit instantly. The company pays interest to the bank
for offering credit facility to retailers. The basic requirement for obtaining
the credit is three months' bank statements and a copy of the retailer's balance
sheet. These are reviewed and the disti takes a decision in 24 hours.
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Profile
CEO: Anil Mhaske
Start-up year: 1991
Employees: 220
Collaborations: HP, Sony, Samsung, LG, Intel,
Epson, Lenovo-IBM, AMD, Asus, Mercury, D-Link, Netgear, APC, Champion,
Powercom, Seagate
Address: 637, Deccan Gymkhana, Near Hotel
Ratugandha, Pune - 411004
Tel: 020-30217777,
Website:
www.dccpune.com
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HIGHLIGHTS
- Opened an after-sales support center and
a warranty repair center in Pune
- Received the HP Best Channel Award 2006
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SILVER CLUB RANK (2005-06): Newcomer |
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