| 13.Priya:Focus On Bottomline After seeing a dip in its revenues in 2005-06, Priya bounced back with a
healthy growth of last fiscal
After a stagnant growth in the revenues over the last three years, Priya made
a comeback. Its revenues for 2006-07 was Rs 166 crore, which is an increase of
20 percent over the previous year's turnover of Rs 132 crore. In 2005-06, the
company had posted a negative growth of 12 percent.
Priya, a part of the Priya Group, is a distributor of computer technology
products. The company has more than 1,000 dealers spread across the country.
Headquartered in Mumbai with branches located in 20 major cities, the
distributor has a strong presence in western and southern regions of the
country. A national distributor of MSI motherboards, Priya added MSI's graphic
cards to its product portfolio last fiscal and will distribute it nationally.
The company has been dealing with MSI for about seven years now, and will target
MSI's ATI Radeon-based graphic cards at southern and western regions.
In the early months of 2006, the company introduced VXL thin-client devices
in North India. It positioned this product to meet the needs of BPOs and the
education sector. The company faced a minor set back when Viewsonic replaced
Priya with Compuage Infocom as its distributor for IT products. But Viewsonic
retained Priya for LCD TVs and other consumable electronics. But Priya was not
very happy to be ousted out of the Viewsonic IT products distribution and made
its displeasure known. It was reported that the high targets set by Viewsonic
was the reason for the fallout, but the vendor wanted to smooth the matter by
giving Priya the rights to the consumer electronics. This fiscal, Priya plans to
add more products to its portfolio. But the core focus of the company remains
increasing its bottom line.
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Profile
CEO: Aditya Bhuwania
Start-up year: 1969
Employees: 150
Collaborations: MSI, VXL, Krypton, Edimax, AMD,
Via Technologies, Traxdata, Viewsonic
Address: Krishna House, Ground Floor,
Raghuvanshi Mill Compound, SB Road, Lower Parel, Mumbai - 400013
Tel: 022-66663100
Website:
www.priyagroup.com
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HIGHLIGHTS
- Added MSI's graphic cards to its product
portfolio
- Introduced VXL
thin-client devices
in North India
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SILVER CLUB RANK (2005-06): 16 |
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