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Transtek Infoways: Carving a niche for itself
 

 

 
Saturday, September 23, 2006

 

Having been in the distribution business since last two years Transtek Infoways has carved a decent growth path and managed to enter the DQ Channels Silver Club top 25 list. The company has achieved great heights by taking the right decisions at the right time

With an annual agency revenue of Rs 107 crore Transtek Infoways has increased its sales revenue tremendously from the previous years Rs 50 crore mark. The company has recorded a 100 percent growth in just two years of its operations carving a niche for itself. The distributor attributes the success of his company in a comparatively short period of time to his capability of taking the right decision at the right time and introducing the right mix of products in the right market place. The company has distribution tie-ups with Maxtor, Genius, Kingston, and X-free (sub brand of Creative). Very soon Transtek is planning to include Lacie to its portfolio, while other tie-ups are in the pipeline, which will be finalized by the end of this calendar year. 

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MD: Rajeev Sood
Highlights
  • Added Kingston to product portfolio

  • Achieved revenue target of Rs 107 crore in just two years of operations

  • Received most outstanding enterprise product sales of the year award by Maxtor

  • Received best distributor award from Maxtor

Even though Transtek Infoways is a reasonably new distribution house on the block, the company is already supplying to major OEMs in the country. Transtek currently operates through a dealer channel network of 700 partners, which is likely to increase since the distribution house is all set to expand across the country. Transtek has branch office operations at nine locations that include major cities and satellite towns. The company also has C&F offices at four locations.

Starting as a distributor for Maxtor for its range of hard disk drives, Transtek today distributes the entire range of Maxtor products; entire range of Genius products including keyboards, mouse, web cameras, audio devices etc; Kingston range of DRAM and Flash products; XFree range of speakers and MP3 players. Transtek intends to continue adding the best in class products to its offerings and cover the entire spectrum of IT components. 

In order to test the grounds of upcountry city markets, Transtek is contemplating appointing few ad hoc resellers in areas like Jaipur, Bhubaneswar, Guwahati, Ranchi and Puri among others, before actually initiating branch offices in these cities. This year Transtek included Kingston to its portfolio that is contributing heavily towards company's overall revenue stream. The company is expecting to grow at 20-25 percent this year.  

As far as the achievements of the company are concerned Transtek got Maxtor Best Distributor status for enterprise products in Asia-Pacific apart from receiving Best Distributor award from the vendor.

l MD: Rajeev Sood l START-UP YEAR: 2004 l EMPLOYEES: 60 l BRANDS: Maxtor, Genius, X-Free, Kingston l ADDRESS: 2/15, Kalkaji Extension Basement, New Delhi – 110019 l TEL: 011-65423233 l WEBSITE: www.ttek.in

SILVER CLUB RANK (2004-05): NEWCOMER

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