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Pacific Infotech continued its focus on bottom line and gradually expanded
its reach to the north and east region, while envisaging plans for south too
Pacific Infotech grew by only eight percent, from Rs 125 crore in 2004-05 to
Rs 135 crore in 2005-06. Considering the range of product portfolio Pacific
carries, this growth is not very pleasing. However, it may be recalled that
Pacific Infotech had consciously taken a decision to maintain its top line and
focus more on higher bottom line. Well, that is what Pacific Infotech appears to
have done in the financial year 2005-06.
Interestingly, the year 2005-06 was an eventful one for Pacific. For the
first time the company thought about increasing its presence in the northern and
eastern parts of the company. It opened branch offices in New Delhi and Kolkata.
Earlier, Pacific was operating in the North through C&F agents. The move
obviously is to tap the large customer base that Delhi offers. Pacific got a
good amount of business from cities like Chandigarh, Jaipur and Haryana, besides
fulfilling orders in smaller cities.
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15
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| MD:
Kishore Jaswani |
Highlights
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Increased its
presence in the North and East regions
-
Added products
that require value-addition
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Focused on bottom
line more than the topline
- Covered up for networking
products that were missing in the list
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Now that Pacific has established itself well in the North and East markets,
its next target is the South, which essentially mean setting up of a local
office in Bangalore. In the month of November 2005, Asus appointed Pacific
Infotech for its networking products such as server barebones, server boards,
switches, routers and wireless products.
Pacific also opted for the national distribution of IMSI's Cad-Cam software
targeted at architects, engineers and the manufacturing industry. This was the
first time IMSI was entering India with its product. The go-to-market strategy
for this product was through the channel. The inclusion of such products to its
kitty also helped Pacific achieve higher margins. The fact that Pacific
appointed engineers of Aptech to train partners of this software, shows the
level of interest Pacific has taken to add value to its business. When Epson
dumped its national distributors for its printer business, Pacific Infotech was
among the 12 dealers who were appointed as Epson Business Partners (EBPs) across
the country.
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l
MD: Kishore Jeswani l
START-UP YEAR: 1984 l
EMPLOYEES: 100 l
BRANDS: Microsft, HP, IBM, HCL, Epson, TVS-E, Symantec, Quick Heal,
McAfee, Lexmark, Touchmate, Creative, APC, Adobe, Emerson, Philips l
ADDRESS: 10B, Abbas Building, First Floor, Jallbhai Street, Grant
Road (E) Mumbai – 400004 l
TEL: 022-23814000
SILVER CLUB RANK (2004-05): 14 |
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