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BRANDS: Cisco, D-Link, MroTek, Nortel Networks, RAD, Sun, Zyxel
EMPLOYEES: 91
BRANCHES: 11
DEALERS: 300
ADDRESS: 45, Deepak Building, Nehru Place, New Delhi 110 019
TEL: 011-26484672, 26284824
SILVER CLUB RANK (2003-04): NEWCOMER |
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| STRENGTHS |
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Agility to mould itself to customer demands |
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Emphasis on technical training of
manpower across all levels |
| CHALLLENGES |
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Known largely in northern region |
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Concentrated focus on networking
rather than diversify into several technologies |
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Artek clocked an impressive 53% revenue growth clocking a turnover of Rs 52
crore in 2004-05. The solution provider has three main business divisions-channels,
turnkey projects and direct marketing.
The channels division chipped in Rs 30 crore in 2004-05, while Rs 12 crore
was generated from turnkey projects. Rs 9 crore came from direct marketing
division and Rs 1 crore from AMC contracts.
Networking and IT services continued to be the mainstay of the company. Artek
included Sun Technologies to its portfolio last fiscal and is an authorized
distributor for D-link products. Last fiscal it partnered with Bharti for
selling high-speed lease lines.
D-Llink, Cisco, MroTek, RAD and Nortel were top vendors for its distribution
business. D-Link products contributed business worth Rs 25 crore. The company is
concentrating to focus more on new areas like Security, Broadband, VoIP,
surveillance system and wireless areas from this year.
Last fiscal Artek deployed several large projects like the LAN network at IIT
Kanpur; D-Link wireless LAN and surveillance system at Rashtrapati Bhawan; VoIP
network Ministry of Power; ADSL/VDSL LAN at Guru Nanak Dev University, Amritsar
and LAN-WAN Network at MP pollution control board. It also provided the network
backbone for the UTS ticketing infrastructure for the Northern Railway.
This fiscal, the company will focus more on the defense, education, railway
and government segments and expects to bag expects 15-20 projects from these
verticals. It is also thrusting on call center and corporate sectors.
Artek has a customer base of over 200 resellers and is mulling on adding 100
more partners this fiscal to strengthen its channel base. Artek also opened its
Ranchi branch last year and will add two more offices in Kolkata and Chennai by
the end of 2005.
The solution provider places great emphasis on training employees and spends
roughly Rs 2.5 lakh annually for upgrading its manpower skillsets. It has more
than 30 engineers who are trained in the latest technologies and have to attain
minimum certification levels from principal companies. At the same time, even
its marketing team is given some technical training to
equip them better when they pitch for contracts.
Since the first network installation in 1980s, Artek has done networking for
some 400 sites, has installed over one lakh nodes and done about one lakh meters
of cabling. It does not believe in diversifying in to other business segments.
It will concentrate only on networking business so as to provide the best of
solutions in the communications area.
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