|
|
BRANDS:
HP, IBM, Cisco, Intel, Nortel Networks, 3Com, Sun Microsystems
EMPLOYEES: 61
BRANCHES: 3
ADDRESS: J-107, Second Floor,
South Extension - I, New Delhi 110049
TEL: 011-24610272
WEBSITE: www.targustech.com
SILVER CLUB RANK (2003-04): 23 |
|
|
| STRENGTHS |
| l |
Focus on enterprise can lead to increased profitability |
| l |
Bagging clients like Airport Authority of India, Director General and Rashtriya Rifles beneficial in long run |
| CHALLLENGES |
| l |
A regional player with minimal footprint in other cities |
|
Having started its operations at a time when IT was booming in 1997,
Delhi-based Targus Technologies has been a consistent performer. Major portion
of the company's 25% increase in revenue growth has come from segments like
defense, government and education.
As part of its strategy to move up the value chain, the company has been
focusing on solutions-based sales approach rather than just the product sales
approach for Cisco's products, radio and security and back-up solutions.
The company generated Rs 55 crore as its revenue for year 2004-05. Compared
to its last year's performance of Rs 44 crore, the company has experienced 25%
growth last year, which is still much lower than that in 2003-2004. Despite the
sluggish growth, Targus was able to win some good customers. Some key customers
were the Airports Authority of India, Director General, Rashtriya Rifles and
Manpower Directorate.
In addition to this, Targus also accelerated its growth in the enterprise
segment, offering its services in close co-ordination with vendors like IBM,
Hewlett-Packard and Sun Microsystems as well.
Recently the company bagged a contract worth $1 million from Thales
Communication. It is also an Authorized service partner for HP and IBM. In 2004,
HP adjudged it as the Best Service Provider for Northern India. IBM also named
it as the Best Partner in North India. Besides, it is also a Veritas Premium
Partner and a Gold Business Partner of Sify.
Targus is quite meticulous when it comes to offering its services also. It
guarantees a 24-hour response time and also does remote monitoring of clients'
machines. Further, it gives product training to clients and has a maximum
downtime of 4-6 hours.
The solution provider bagged an order from Bharti Cellular. It provided 39
servers that are fully loaded with Linux enterprise and Professional platform.
Also, the SAN solutions it offers reduce the total cost of ownership with high
performance and manageability.
Moving forward, the company is envisioning growth in areas of services,
wireless, virtual circuits and networks in general. The company has its
operations at Delhi, Gurgaon, Chandigarh within India and Chicago in the US.
Page(s) 1
| 
