Supreme Technologies is known as an established sub-distributor in Kolkata for IT products. It has been in this industry for 12 years and has significant expertise to gauge the nerve of the market to help it profit from the same.

To add to its existing portfolio, the sub-disty added Lexmark, Linksys, Xerox, Epson and Philips. What is noticeable in this vendor list is that it is a partner for three printer companies. The reason behind this was that the company discontinued its alliance with HP, due to difference of opinion regarding packaging and profitability issues.

Supreme Technologies is now aiming for a change in its business strategy. It wants to identify itself as a retailer now and have only select brands for distribution.

Just last month, the nitty-gritties of its first retail store were finalized. It will be inaugurated soon and will be a lifestyle store, which will display all IT lifestyle products. It has also set itself a goal as far as retailing is concerned. By October 2006, it plans open a total of five retail outlets in Kolkata itself.

Along with changing its image from a sub-disty to a retailer, it has also changed its target customers. Supreme now focuses selling its products to systems integrators (SI) and not a lot to resellers, who it used to cater to previously. The reason behind this change is mainly because the credit limit in case of SIs will be short, while in case of resellers it stretched to longer periods.

When it came to opening branches in cities other than Kolkata, the company wants to establish itself only in Kolkata and feels that opening branches in other cities may affect its profitability. But it did recruit seven more employees for effective functioning of the company, with more business deals being finalized. Moving forward, Supreme would focus on its retail business and concentrate on those products, with a good marketing operating price and have vendor support.

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