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BRANDS: Samsung, Asrock, BenQ, Seagate, Fullmark
DEALERS: 1,500
BRANCHES: 20
ADDRESS: 30, Jadunath Dey Road, Kolkata 700012
TEL: 033-22379410, 22373660
SILVER CLUB RANK (2003-04): 16 |
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| STRENGTHS |
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Bagged distributorship for Samsung and Asrock products |
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Started CDR manufacturing facility in Baddi |
| CHALLLENGES |
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Inability to achieve set targets |
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Diversified focus by getting into own brand of products
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With an annual agency revenue of Rs 101 crore in 2004-2005, Jupiter has grown
only by 3% this year, compared to its 8% growth the previous year. Frontech and
Frontech Plus are the two brands owned and marketed by Jupiter International,
which has its own set up of 20 branches across India and one in Taiwan. The
company has a distribution setup of 1,500 dealers/distributors nationwide.
Its growth in its own branded products has also been limited. But the company
made its presence felt in a distinct way.
Jupiter ventured into backward integration in 2005. It set up a manufacturing
unit of CDRs in Baddi with technical collaboration with Singulus Technologies
Ag, Germany. With this venture, the company aims to provide highest quality
optical media products to the Indian market, which is otherwise, being fed by
low-end imports from China in a significant way. The CDRs produced at the plant
in Baddi are being marketed in India under the brand name Frontech and Frontech
Plus for the premium end.
The equipment and technology supplied by Singulus has enabled the company to
produce CDRs that are at par with international standards at Indian prices. In
its first phase, the company planned to market 40 million CDRs in India apart
from exporting to selective Business Alliances in West Asia, East Europe, South
Asia and Africa.
In the second phase that started from July 2005 the company planned to double
the production capacity in the Baddi plant and additionally start manufacturing
fourth generation DVDRs. Though it has failed to achieve its targets in the
stipulated time frame, it justified this lapse by claiming that as new products,
the most important thing is to strengthen its market base. It's already in the
course of achieving its first target and the manufacture of DVDRs will start as
soon as it captures extensive grip of the market.
Apart from this, other significant developed of Jupiter International has
been its appointment as exclusive distributors by Samsung (Pleomax series of
optical media and keyboards and FDDs), Asrock (mother board) and PC chips
(motherboard). Jupiter International has aggressive plans to accelerate the
growth of Pleomax optical media in the country and is targeting a market share
of 35% in the branded segment by 2006-end.
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