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BRANDS:
Intel, Seagate, Kobian, HCL, Lexmark, LG, Microsoft, Molex,
Intransa, NCR, Adaptec, Tandberg Data, Inwin, Numeric Power
System, HP, Allied Telesyn, Infortrend, Benq, QNAP
EMPLOYEES: 125
BRANCHES: 36
ADDRESS: Plot No A-35, Okay Industries Compound, Road No.
2, MIDC, Andheri (East), Mumbai 400093
TEL: 022-55024077/ 55024088
SILVER CLUB RANK (2003-04): 7 |
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| STRENGTHS |
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Recent merger with Sahara Computers strengthens future prospects |
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Manufacturing, marketing and maintenance advantage |
| CHALLLENGES |
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Still an Intel dominant business |
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Limited offerings in peripherals category |
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What started as a mere distributor for Intel in 1992, has today become the
sixth largest IT distributor in India. For the last few years SES Tech has been
trying to shed this image of being an Intel dominant company. This effort has
paid off and the result is that Intel business is only half its overall revenue
now. Nevertheless, it still is the single largest brand that is contributing the
most to its business, followed by LG, Microsoft and the rest. While SES
consciously focused on reducing its dependence from Intel product, it also saw
to it that the volumes in Intel business remained same. For doing this the
company expanded its distribution portfolio. At the close of year 2004-05, SES
Tech had a list of 19 vendors to its credit.
The distributor closed the year 2004-05 with a turnover of Rs 377 crore,
making it the sixth largest distributor in the DQC Silver Club. This is an
increase of 37% over its previous year. Compared to the negative growth of 7% it
had in 2003-04, last fiscal was an extremely good year.
The company added seven new branches in non-metro cities. It added new
products from some well-known brand like BenQ, Allied Telesyn and Numeric. It
also increased its staff strength by about 20% to handle the new addition of
principal vendors to its portfolio.
All these expansions resulted in an increased channel partner base. From a
network of 3500 channel partners, the total increased to 5000 in 2004-05. It
further expanded its service support and manufacturing businesses to further
enhance its status in the Indian distribution business.
At the same time, it dropped few unprofitable brands from its distribution
list. They are: Compex and Etheract CAD Labs.
Having brought down the Intel dependence, the focus was on adding value-added
business by bringing in vendors with relatively niche solutions. SES
Technologies is amongst the selected few to provide a unique combination of
distribution, service support and manufacturing.
During the year, it regularly conducted series of channel interactive meets
namely: 'Face-to-Face' and 'Communication 2020'. All such channel events
helped SES build a stronger relation with the channel community.
The first week of September 2005 saw SES Tech being taken over by Sahara
Computers. With this development, SES foresees a stronger future in the
distribution business. However, SES hinted at continuing its plans to enhance
focus in the B, C and D-class cities, and continue its focus on value-added
products.
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