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Home > THE DQCI SILVER CLUB 2004
 

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SIEMENS INFORMATION SYSTEMS: Upscaling SAP For SMBs
 
This Mumbai-based systems integration achieved a robust growth of 76% in its domestic revenue providing ERP solutions to SMBs and corporates.
 

 
Monday, September 20, 2004

 

Anil Laud, CEO

SERVICES: Business solutions, high-end software solutions, system integration
EMPLOYEES: 2014
BRANCHES: 5
ADDRESS: 130 PB Marg, Worli, Mumbai 400018
TEL: 022-24987000

STRENGTHS
l Strong player in ERP implementation
l Built specialty around providing media solutions
WEAKNESS
l Focused on very few verticals, missing out on other segments like BFSI
l Limited geographical presence with only five branches

In the Silver Club Siemens Information System's (SIS) export revenue of Rs 319 crore has been excluded to place them at a level playing field with domestic players.

Only 15% of Siemens Information Systems' revenue came from the domestic market. And this has grown by nearly 76% at Rs 61 crore during the 2003-04 fiscal.

This is in contrast to the negative growth of 25% it witnessed in the previous fiscal to close at Rs 34.91 crore. According to the company, the bottomline was in sync with the revenue growth.

SIS managed to bounce back in the domestic market with its expertise in the ERP business. And it could not have asked for better timing. The general industry as a whole was on the upswing.

Government and corporate spendings increased in 2003-04 and even small and medium companies started investing in ERP solutions, which earlier was limited to large corporates. And this is where SIS could fit its offerings perfectly.

According to the company, the trend of SMBs upscaling their business will continue and it hopes to capitalize on this trend.

One big customer segment which SIS has been lagging is the BFSI. Being aware of the tremendous growth happening in the BFSI segment, the company hopes to enhance its presence in this segment as well.

SIS is one of the largest SAP implementors in the country. SAP implementations at BSNL in Gujarat was one of the biggest projects that it had undertaken during 2003-04.

Besides, ERP, the company also specializes in providing complete end-to-end media solutions. Times of India, Malayalam Manorama, Tata Info Media, Mathruboomi are some of the clients it implemented solutions for starting, from advertisement booking to pagination.

The company is also in to satellite imaging, smart card-based access automation and business consulting solutions. While both these activities have remained low profile through out the year, the company hopes to see good growth in the coming years.

SISL operates through five branches in the domestic market: Mumbai, Bangalore, Pune, Chennai and Kolkata.

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