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Home > THE DQCI SILVER CLUB 2004
 

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ALLIED DIGITAL SERVICES: Broadening Base and Reach
 
Allied Digital Services (ADS) is one of the pure-play solution provider in the country, who recognised the immence talent potential in providing a complete basket of solutions, rather than mere components to it
 

 
Monday, September 20, 2004

 

Nitin Shah, MD

SERVICES: Networking, convergence, security, storage, data center solutions, infrastructure and facility management, consulting and support
EMPLOYEES: 1,200
BRANCHES: 60
ADDRESS: Third Floor, 77/79, Kimatrai Building, Maharishi Karve Marg, Marine Lines, 
Mumbai 400002.
TEL: 022-22002020

STRENGTHS
l Maintaining good balance of national, international and government customers
l Adopted ITSM service delivery methodology based on ITIL practices
WEAKNESS
l Yet to build a very strong brand image
l Needs to increase footprint in international markets

ADS closed its revenue at Rs 89 crore in 2003-04, 10% above the previous fiscal's revenue of 81 crore. RFID and smart-card solutions are some of the new business that Allied Digital Services (ADS) plans to explore in the coming years, while continuing with its expertise in networking, storage and security solutions.

Though the growth figure was not high, 2003-04 was full of excitement for the company. ADS floated two new joint ventures during the year: Alam Digital with Yemen-based company and Allied CNT with Sri Lanka-based CNT.

The company also moved in to a bigger office in an attempt to consolidate all its offices in Mumbai. A proof of concept and network operated centers were also created in the Mumbai office, with a clear roadmap to focus on next-generation enterprise networking solutions.

With direct presence in 56 locations across the country and a work force of 1,200 employees, ADS is one of the biggest solutions providers of the country as far as geographical reach and employees strength is concerned. It also extended its presence in the SAARC region, Middle-East and Australia.

To efficiently manage all these branches, the company implemented a web-based ERP this year. It also adapted the ITSM
service delivery methodology based on ITIL practices. The company is using this methodology to get ahead of its competition in operational efficiency.

During the year, the company signed up many programs including the Microsoft for its Assurance Circle Partner program, Security Synergy for complete security management suite, Unisyst for their infrastructure services and Landesk for their ITIL-certified helpdesk tools.

The company is planning to get in to RFID and smart-card solutions. To start with, it will implement them on its existing customers.

One of the most challenging successes that ADS achieved during the years was that of implementing an e-governance project for the Maharashtra government deploying 220 servers.

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