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FRONTIER BUSINESS SYSTEMS: In The Big League
 
Having been in the business for over 15 years, Frontier Business Systems finally breached the Rs 100 crore-mark, posting a growth of 28%, marking its entry into the Silver Club.
 

 
Monday, September 20, 2004

 

Ravi Verdes,
DIRECTOR

SERVICES: Agency operations for IBM, Sun, Cisco, Avaya and Emerson, systems integration
EMPLOYEES: 250
BRANCHES: 6
ADDRESS: 18/10, Cunningham Road, 
Bangalore 560052
TEL: 080-22250054, 22253142

STRENGTHS
l Focused on opportunities in South India, especially in EOUs
l Even spread of business across its client base
WEAKNESS
l Heavy dependence on PC and server business, low service revenues
l Not many capabilities around security and software solutions

Quite a few distinctions come the way of this Bangalore-based SI. Not only does Frontier Business Systems appear in the Silver Club for the first time, it also crossed the Rs 100 crore-landmark for revenues and became one of the few solution providers capable of boasting the same.

Posting a strong 28% growth, Frontier Business Systems became a strong player to reckon with in South India. There were times when the company managed to snatch orders away from much stronger players like Wipro Infotech as well. More interestingly, it was also able to attract employees from large SIs like Accel ICIM.

One of the biggest reasons for the healthy revenue growth witnessed by the company was impressive performances by its Chennai and Hyderabad branches, which brought in nearly 40% of the overall business. It also got its Coimbatore and Mangalore branch operational last fiscal, indicating an obvious need for it to spread the business over wider geographies.

Conventionally a strong player in export-oriented units (EOU) vertical, last year was no different. Around 55% business happened from these outfits, where the order size were not huge, but pretty regular through the year.

However, its biggest customers last year, were ONGC and ING Vysya, which gave Rs 7 crore and Rs 5 crore worth of orders, respectively. Both these orders involved large amount of PC and server deployments, which is where it has always been strong in.

A decade ago, Frontier's entire revenue came from IBM sales, but it decreased its dependency on the vendor gradually. However, IBM continues to bring in 50% revenue, with Sun contributing 12%, Cisco and Avaya together pooling in 15%, while Emerson sales added another 10% to the topline.

Service revenues, though, are still a cause for concern as only 14% comes through it. While it's a decent increase as compared to the 8% share in 2002-03, given the fact that most of this revenue comes from AMC, profitability continued to be under pressure.

Being heavily focused on computing products, Frontier sold over 15,000 PC units and 2,000 notebooks last fiscal. Another logical step it took was to add storage to its solution bouquet and also set up an IBM SAN demo center. Now it has a separate division looking at opportunities in the storage space alone.

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