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PCS INDUSTRIES: Growth, On The Double
 
The BFSI and government segment fuelled the growth of PCS Industries in 2003-04, and the company posted a fantastic growth of 92%. 
 

 
Monday, September 20, 2004

 

AK Patni,
JOINT MD

AGENCIES: Systems integration, facilities management, consulting, security and banking solutions
EMPLOYEES: 1,227
BRANCHES: 19
ADDRESS: 4, PCS House, Saki Vihar Road, Saki Naka, Andheri (East), Mumbai 400072
TEL: 022-28521177

STRENGTHS
l Strong hold on the services business
l Leveraged on country-wide presence to service domestic projects
WEAKNESS
l Lacks clear focus on core expertise and unable to capitalize on it
l High dependence on government business

PCS Industries almost doubled its agency revenue to Rs 113 crore in 2003-04, up from Rs 59 crore the previous fiscal. Though the company's core business was focused on the manufacturing of its own PCs, this has been excluded to rank it among pure-play solutions providers. Overall revenues was Rs 307 crore, a 14% increase over the previous year.

Banking and financial verticals fuelled the growth for PCS in 2003-04, along with the government segment. The company also spruced up its network presence, becoming the second largest service network in the country offering direct service at 155 locations through a channel network of 400 dealers.

It also expanded its portfolio with a tie-up with Italy-based Olivetti to supply passbook printers for banks. It also tied up with Intel to focus on solutions for the SME segment.

The IT services division achieved an impressive 40% growth over last year through renewal of existing maintenance contracts with Air India, Indian Airlines, besides bagging new contracts from Kodak and the Naval Command of Vizag, amongst others.

PCS also diversified into a new business of Internet security consulting and solutions for the fast growing courier industry. It launched the trackyourpack.com, a software application for this vertical, which is offered in an ASP model, which is based on transaction fees.

This application has modules on domestic, inter-city and international shipments, customer billing, service and delivery queries, bundled with real time tracking. PCS plans to customize this software to sit the needs of other verticals like transportation.

To focus on the high margin enterprise business, the company has a dedicated team in place and is offering enterprise solutions through its tie-up with HP and Symantec.

However, the company continued to focus largely on banking and government verticals, despite having core expertise which could be employed in other verticals.

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