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Home > THE DQCI SILVER CLUB 2004
 

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ACCEL ICIM: Growth Struggle Continues
 
The company re-thought its strategy, cut down on low-margin hardware business and increased focus on services where revenue grew by 25%. Despite this, the overall turnover stagnated around Rs 156 crore.
 

 
Monday, September 20, 2004

 

NR Panicker, CEO

SERVICES: Systems and network integration, third party service, EAI and infrastructure management services
EMPLOYEES: 1,267
BRANCHES: 46
ADDRESS: Accel House, No 75, Nelson Manickam Road, Aminjikarai, Chennai 600029
TEL: 044-23741856

STRENGTHS
l Ability to offer end-to-end enterprise solutions and services 
l Strong service infrastructure across 29 cities
WEAKNESS
l Stagnating toplines, continued dependence on low-margin hardware business
l Still viewed as company offering AMCs and warranty services for vendors

Accel ICIM records a hat trick with its revenue remaining almost constant (at Rs 156 cr) for the last three fiscals. It has strengthened its services revenue and laid out plans to become more of an IT services company in days to come.

The going for this Chennai-based systems integrator and service provider wasn't all that smooth in 2003-04. It consciously shifted its focus from pure hardware business and did a calculated re-orientation of its strategies. While this move took its toll on the topline, service revenues jumped by 25% to touch Rs 56 crore.

The organization was also re-structured distinctly into four business divisions: IT infrastructure solutions, enterprise software solutions, integrated technology services and warranty outsource solutions. This move was imperative, since the company's profitability had been under severe pressure for the past few years.

The company won a JD Edwards ERP implementation project worth nearly Rs 11 crore for a HPCL rollout across 300 locations over 18 months. Accel also went quite strong on its relationship with Sun Microsystems, wherein it established two Linux competency centers and aggressively promoted the Star Office business. It bagged a deal for 10,000 licenses from United India Insurance for the same.

It also acquired the banking software division from TVS, and created a framework for the banking industry in collaboration with Canbank Computer Services. This enabled the company to offer low-cost branch networking for banks and won orders from Canara Bank, Syndicate Bank, Catholic Syrian Bank and Corporation Bank.

In a move to consolidate its business, the company identified its top 1,000 enterprise customers and brought in a renewed focus on its relationship with these companies (named as 'e-1K' accounts).

In the warranty outsourcing businesswhere the company has traditionally been strong-it forged two new relationships. One with WorldSpace for installation, warranty and post-warranty support. The second was with Benq as its authorized service provider.

However, the  most significant development for the company happened by way of Singapore-based Frontline Technologies
Corporation (FTC) picking up a 40% stake in it.

FTC's strength in areas of security, data center integration, e-governance and education is likely to help Accel ICIM (now renamed Accel ICIM Frontline) post between 10-20% growth this fiscal.

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