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CMS Computers: CIO's Favorite
 
CMS Computers charted many customer-driven plans last fiscal that goes with its core competency of systems integration, services and project management. This helped it achieve a turnover growth of 17%.
 

 
Monday, September 20, 2004

 

Ramesh Grover, CMD

SERVICES: System integration, back-office services, training, printing solutions
EMPLOYEES: 4,993
BRANCHES: 13
ADDRESS: 201, Arcadia, Nariman Point,  Mumbai 400058
TEL:
022-22851580

STRENGTHS
l Continued focus on printing solutions by setting up three proof-of-concept centers 
l Strong focus on the domestic market, which accounted for 85% of overall revenues
WEAKNESS
l Mammoth structure to manage with lower turnover per employee
l Concentrated largely on government and BFSI

With a strong focus on the Indian market, CMS Computers grew its agency revenues by 17%, posting revenues of Rs 415 crore. It is one of the few big solution providers with a strong focus on the domestic market - accounting for almost 85% of its overall revenues.

The company got a shot in the arm when the DQ-IDC Customer Satisfaction Audit survey found it to be the most preferred IT services company by CIOs, leapfrogging even TCS, IBM, HP and Wipro.

During the 2003-04 fiscal, the company achieved major breakthrough with its system integration services. CMS managed to bag one of the top 10 e-governance project in the country from the Andhra Pradesh government. Further it also bagged e-governance projects from Karnataka and Maharashtra governments.

CMS continued with systems integration as its main forte, while expanding its reach across the country. The company increased its direct presence from 87 to 120 locations in this fiscal. The plan is to increase it further to 160 branches by the end of 2004-05.

To increase operational efficiency on a real-time basis, it extended the JD Edward's ERP to all it branches. Systems and process within the company as well as operational efficiency increased substantially. This was particularly after all its centers were well-connected on a real-time environment.

Another important move that CMS did during the years was consolidation of its different division to bring synergy in providing total solutions. This helped it present itself as an end-to-end solution provider as a single entity.

CMS' entry in to money security business through Securitas Biz division was another important occasion for the company. This unit focuses on enabling IT infrastructure money security related infrastructure like ATM.

The company continued its focus on the BFSI and government as its core customer segment. BFSI and government customer's requirements are well fitting with the company's core competency of systems integration, services and project management.

CMS has charted many plans for the year to come. However, company has only revealed that all these plans will be customer-driven which will be in sync with its core competency. As far as revenue target for the domestic market is concerned, it hopes to maintain a conservative growth of 20% for the next year.

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