Though Supreme Technologies marked its entry in the Silver Club for the first time, its turnover grew by a marginal 6% in 2003-04. It posted agency revenues of Rs 56 crore, up from Rs 53 crore in 2002-03.

Supreme's core strength of sub-distribution business lies on the strong base of resellers and SIs spread all over West Bengal. The company has about 400 partners, 240 of them being system integrators .

Last fiscal saw Supreme adding a host of new brands to its portfolio, with Western Digital, Microtek, TechCom and Philips being the prominent ones. Samsung, Intel, LG and Microtek were the highly succesful principals for this company, together contributing almost 50% of its total revenue.

As part of channel promotion activities, Supreme conducted one roadshow monthly and rolled out an yearly incentive scheme for its reseller partners. Under this scheme, it gave gifts from watches to cars as freebies to partners, who did consistent business with the company.

Looking ahead, the company is expecting to clock Rs 75 crore at the end of 2004-05. This will be possible with the company realigning its operation model to retail with more focus on direct end-user engagement.

Supreme has one retail outlet and one distribution office in Kolkata. It plans to open more retail outlets by the end of the current fiscal, because retail is where the future is for Supreme. The company is also planning to set up its own service center and take up the service franchise for some of its principals.

The company is also looking at a sizeable growth, both in terms of topline and bottomline, by generating volumes and managing demand and supply forces for its sub-distribution business. It is also looking at moving a step above in the value chain and acquiring exclusive distribution rights of a select few product lines of certain vendors.

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