New Delhi
April 25, 2008

Dell announced the launch of its commercial partner program-PartnerDirect, to make its products available to customers across the Indian market. PartnerDirect is Dell's global program to strengthen relationships with channel partners and expand Dell's accessibility to customers, especially small and medium enterprises (SMEs). Dell also announced that it will extend its outreach to customers beyond the metros into tier-1 and 2 towns and cities. The program will play a significant role in providing customers with more choice, flexibility and value when investing in Dell Solutions.

“We're progressing quickly and positively with our channel strategy, strengthening relationships with partners and ultimately, customers. We have commenced rollout of our PartnerDirect program across Asia-Pacific, and are delighted to bring it to India. Over the last few months, we have spoken to hundreds of partners and the feedback we received from them has been invaluable. We have more than 30,000 global partners around the world who generated approximately $10 billion in Dell run-rate revenue last year,” said Paul-Henri Ferrand, President-APAC, Dell.

“Built on the tenets of Dell's business model, PartnerDirect will enable us to bring technology to more people by helping partners take advantage of our expertise and supply chain competencies,” he added.

“India is the fastest growing major market for Dell worldwide, and we continue to see tremendous opportunities for further expansion. We are committed to building strong and mutually beneficial relationships with our channel partners that will allow us to take the Dell brand and advantages into the remotest corners of the country,” said Rajan Anandan, VP and GM, Dell India.

“Our PartnerDirect program gives us immense leverage to tap the great opportunity presented by the rapidly growing SMB segment, which we have not addressed so far, as well as meet the technology needs of customers in cities like Ahmedabad, Jaipur, Lucknow and many more,” he added.

The PartnerDirect program gives solution providers the ability to provide their customers differentiated technology offerings, build-to-order custom configuration, custom factory integration and drop-ship capability. With this program, solution providers can enjoy access to joint marketing programs, sales and customer care, and a soon to be introduced dedicated partner website.

PartnerDirect offers three levels of partner participation:

Solution partners: Selling Dell products and services, focused on large corporates

Enterprise partners: Selling Dell enterprise products like servers, storage and solutions to large and medium enterprise segments

Commercial partners: Focused on the SMB segment

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