|
New Delhi
April 25, 2008
Dell announced the launch of its commercial partner program-PartnerDirect,
to make its products available to customers across the Indian market.
PartnerDirect is Dell's global program to strengthen relationships with
channel partners and expand Dell's accessibility to customers, especially
small and medium enterprises (SMEs). Dell also announced that it will extend its
outreach to customers beyond the metros into tier-1 and 2 towns and cities. The
program will play a significant role in providing customers with more choice,
flexibility and value when investing in Dell Solutions.
“We're progressing quickly and positively with our channel strategy,
strengthening relationships with partners and ultimately, customers. We have
commenced rollout of our PartnerDirect program across Asia-Pacific, and are
delighted to bring it to India. Over the last few months, we have spoken to
hundreds of partners and the feedback we received from them has been invaluable.
We have more than 30,000 global partners around the world who generated
approximately $10 billion in Dell run-rate revenue last year,” said Paul-Henri
Ferrand, President-APAC, Dell.
“Built on the tenets of Dell's business model, PartnerDirect will enable
us to bring technology to more people by helping partners take advantage of our
expertise and supply chain competencies,” he added.
“India is the fastest growing major market for Dell worldwide, and we
continue to see tremendous opportunities for further expansion. We are committed
to building strong and mutually beneficial relationships with our channel
partners that will allow us to take the Dell brand and advantages into the
remotest corners of the country,” said Rajan Anandan, VP and GM, Dell India.
“Our PartnerDirect program gives us immense leverage to tap the great
opportunity presented by the rapidly growing SMB segment, which we have not
addressed so far, as well as meet the technology needs of customers in cities
like Ahmedabad, Jaipur, Lucknow and many more,” he added.
The PartnerDirect program gives solution providers the ability to provide
their customers differentiated technology offerings, build-to-order custom
configuration, custom factory integration and drop-ship capability. With this
program, solution providers can enjoy access to joint marketing programs, sales
and customer care, and a soon to be introduced dedicated partner website.
PartnerDirect offers three levels of partner participation:
Solution partners: Selling Dell
products and services, focused on large corporates
Enterprise partners: Selling Dell
enterprise products like servers, storage and solutions to large and medium
enterprise segments
Commercial partners: Focused on
the SMB segment Page(s) 1
| 
