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Mumbai
August 23rd, 2007
Intex Technologies (India) elaborated its business plans on South India, for
FY 2007-08, in the city. The company is targeting Rs. 85-90 crore from the
region, out of which Rs. 35-40 crore (approximately 40 percent) will come from
Andhra Pradesh. This will be followed by Tamilnadu- about Rs. 24 crore,
Karnataka- Rs. 15 crore and Kerala- Rs. 10 crore.
In the last two years, Intex has grown substantially in the PC and Consumer
electronics verticals while continuing to maintain its lead in the traditional
business of computer peripherals. Consumer electronics will contribute nearly.
44 percent, PC - 18 percent and Computer Peripherals- 38 percent - of total
sales in South. During the current FY, the distributor base in South will also
be increased from 125 to more than 200.
Intex has a well- distributed foot print in the region through its branch cum
service centres at 6 locations- Secunderabad and Vizag in Andhra Pradesh;
Bangalore in Karnataka; Chennai and Coimbatore in Tamilnadu and Cochin in Kerala.
It also has satellite service centres at Hyderabad, Vijaywada, Hubli and Kannur.
Andhra Pradesh is one of the top performing states for Intex, not only in
South India and also across the country. Considering this, the company has
chalked out a special growth strategy with focus on DVD players, subwoofers,
speakers and headphones. The company plans to increase its sales of consumer
electronics items in the state by 35 percent, from Rs. 14 crore in 2006-07 to Rs.
19 crore in 2007-08. Similarly, the targeted growth in PC segment for the state
is more than 100 percent for FY 2007-08.
The increase in sales will be contributed by further penetration into various
B and C class towns like Vijaywada, Karimnagar, Warangal, Rajahmundry, Anantpur,
Kurnool, Khammam, Tirupati and Rayalaseema to name just a few. It will be done
with appointment of Resident Sales Representatives and channel partners. Intex
has 30 channel partners for its consumer electronics and PC range across the
state, which will be spruced up to more than 60 in this financial year.
In addition to the support, Intex will foray into Retail operations. Through
a 'shop-in-shop' concept, Intex has now opened 17 dedicated counters inside some
of the premier all India chains of Hyper-markets such as Spencer's, Next, etc.
Out of this, 10 counters are present in Hyderabad and Vizag.
To complement the aggressive growth plans, a full-fledged, Regional Service
Centre is also coming up at Secunderabad, which will be operational by October,
2007. This will be an independent central unit dedicatedly looking after the
service requirements of all states in South India. It will be instrumental in
reducing the Turn Around Time for the items requiring advanced level repairs
which are at present sent all the way to the main service centre at HO, Delhi.
To fuel its high growth plans in South and particularly in Andhra Pradesh,
Intex has recently leased out 6000 sq. ft commercial space where it will set up
a new regional office, branch office, regional service centre and warehousing
facilities.
In order to fortify brand awareness and impart product knowledge, various
road shows and Resellers/ Dealers Business Development Meets have also been
planned for Vizag, Hubli, Cochin, Trichy, with in next two months.
Speaking on this occasion, Ramesh A Vaswani, Executive Vice Chairman, Intex
said," Since 1999, Secunderabad branch has been enjoying the top position
in consumer electronics, multimedia products and various computer peripherals.
This has been possible on account of a well-planned growth strategy for the
state, the support received from our channel partners and the dedicated hard
work put in by our local team. We have been able to deliver 'value for money'
both to the consumers and channel partners. Secunderabad/Hyderabad markets have
played an important role in feeding smaller adjoining markets. The depth and
width of our distribution network in Andhra Pradesh has helped considerably in
building brand INTEX and facilitating a quick start for our retail
operations." Page(s) 1
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